Privacy Policy

1. Introduction

Welcome to Cartnity ("we", "us", "our", or "Company"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at cartnity.com (the "Website") or use our AI-powered digital catalog platform services (the "Services").

By accessing or using our Website and Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies and practices, please do not use our Services.

This Privacy Policy should be read in conjunction with our Terms of Service and Cookie Policy.

2. Information We Collect

We collect various types of information in connection with the Services we provide:

2.1 Information You Provide to Us

2.2 Information Collected Automatically

2.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• AI service providers (OpenAI) that process product image analysis
• Payment processors that handle billing and transactions
• Analytics providers that help us understand user behavior
• Marketing platforms and advertising networks
• Social media platforms if you connect your accounts

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 To Provide and Improve Our Services

• Create and manage your account and catalog
• Process product images using AI to extract names, descriptions, and specifications
• Generate and publish your digital catalogs
• Manage product inventory, categories, and pricing
• Facilitate lead generation and customer enquiries
• Provide customer support and respond to your requests
• Improve our AI algorithms and platform features
• Develop new products and services

3.2 For Business Operations

• Process payments and manage subscriptions
• Send transactional emails (account notifications, invoices, updates)
• Monitor and analyze usage patterns and trends
• Detect, prevent, and address technical issues and security threats
• Enforce our Terms of Service and comply with legal obligations
• Maintain the security and integrity of our platform

3.3 For Marketing and Communications

• Send promotional emails about new features, updates, and offers
• Display personalized content and advertisements
• Conduct market research and gather feedback
• Run contests, promotions, and special campaigns

You can opt out of marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly.

3.4 With Your Consent

We may use your information for other purposes with your explicit consent, which you can withdraw at any time.

4. AI-Powered Data Processing

Our platform uses advanced artificial intelligence to analyze product images and extract information. Here's what you need to know:

• AI Service Providers: We use third-party AI services (including OpenAI's GPT-4 Vision) to process product images and generate descriptions
• Data Sent to AI: Product images you upload are sent to AI providers for analysis
• AI-Generated Content: Product names, descriptions, specifications, and SKUs may be automatically generated by AI
• Review and Edit: You can review and modify all AI-generated content before publishing
• Training Data: Your product images and data may be used to improve our AI models, but we do not share your data with third parties for their own purposes
• Data Security: All data transmitted to AI providers is encrypted and processed according to their privacy policies

5. How We Share Your Information

We may share your information in the following circumstances:

5.1 Service Providers

We share information with third-party service providers who perform services on our behalf:

• AI Processing: OpenAI and other AI providers for image analysis
• Payment Processing: Payment gateways for subscription and transaction processing
• Cloud Hosting: Cloud infrastructure providers for data storage and computing
• Email Services: Email delivery platforms for transactional and marketing emails
• Analytics: Analytics providers to understand platform usage
• Customer Support: Support platforms and communication tools

5.2 Business Transfers

If we are involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control.

5.3 Legal Requirements

We may disclose your information if required to do so by law or in response to:

• Valid legal processes (subpoenas, court orders, warrants)
• Governmental or regulatory requests
• Protection of our rights, property, or safety
• Investigation of fraud, security issues, or illegal activities
• Enforcement of our Terms of Service

5.4 With Your Consent

We may share your information for other purposes with your explicit consent.

5.5 Public Catalogs

Information you choose to publish in your catalog (product images, names, descriptions, pricing) will be publicly accessible to anyone who visits your catalog URL.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information:

• Encryption: Data transmitted between your browser and our servers is encrypted using SSL/TLS
• Access Controls: Strict access controls limit who can view and process your data
• Authentication: Secure password requirements and authentication mechanisms
• Monitoring: Continuous monitoring for security threats and vulnerabilities
• Regular Audits: Periodic security assessments and updates
• Data Backups: Regular backups to prevent data loss

7. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

7.1 Access and Portability

• Request access to the personal information we hold about you
• Receive a copy of your data in a structured, machine-readable format
• Export your catalog data and product information

7.2 Correction and Updating

• Correct inaccurate or incomplete personal information
• Update your account details through the admin panel
• Edit product information and catalog content

7.3 Deletion

• Request deletion of your personal information
• Delete your account and associated data
• Remove specific products or catalog content

Note: We may retain certain information as required by law or for legitimate business purposes.

7.4 Objection and Restriction

• Object to processing of your personal information for certain purposes
• Restrict how we use your information
• Opt out of marketing communications

7.5 Withdraw Consent

Where we rely on your consent to process your information, you can withdraw that consent at any time.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

• Active Accounts: We retain your data while your account is active
• Closed Accounts: After account deletion, we may retain certain data for up to 90 days for backup and recovery purposes
• Legal Requirements: We may retain information to comply with legal obligations, resolve disputes, and enforce agreements
• Analytics Data: Aggregated and anonymized data may be retained indefinitely for analytics purposes

9. International Data Transfers

Your information may be transferred to, stored, and processed in countries other than your own. These countries may have different data protection laws than your jurisdiction.

When we transfer your information internationally, we ensure appropriate safeguards are in place to protect your data, including:

• Standard contractual clauses approved by relevant authorities
• Data processing agreements with service providers
• Compliance with applicable data protection regulations

10. Third-Party Links and Services

Our Services may contain links to third-party websites, services, or applications. We are not responsible for the privacy practices or content of these third parties. We encourage you to review their privacy policies before providing any personal information.

If you connect third-party services (social media accounts, payment processors, etc.) to your Cartnity account, please review their privacy policies to understand how they handle your information.

11. Children's Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will delete such information.

12. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

• Right to Know: Request information about the personal data we collect, use, and disclose
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: Opt out of the sale of personal information (we do not sell personal information)
• Right to Non-Discrimination: Not be discriminated against for exercising your privacy rights

To exercise these rights, contact us at [email protected].

13. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

• Right to access, correct, and delete your personal data
• Right to restrict or object to processing
• Right to data portability
• Right to withdraw consent
• Right to lodge a complaint with a supervisory authority

Our legal basis for processing your information includes:

• Contract: Processing necessary to provide our Services
• Consent: Where you have given explicit consent
• Legitimate Interests: For business operations, fraud prevention, and service improvement
• Legal Obligation: To comply with applicable laws

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by:

• Updating the "Last Updated" date at the top of this policy
• Sending you an email notification (if you have an account)
• Displaying a prominent notice on our Website or admin panel

We encourage you to review this Privacy Policy periodically. Your continued use of our Services after any changes constitutes your acceptance of the updated Privacy Policy.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: