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Free Markup Calculator

Calculate markup percentage, selling price, and profit. Convert between markup and margin to set optimal product prices.

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The price you pay to acquire or produce the product.

%

The percentage above cost to set your selling price.

The price you sell the product to the customer.

Formulas Used

Markup Percentage

Markup % = ((Selling Price - Cost) / Cost) × 100

Selling Price

Selling Price = Cost × (1 + Markup % / 100)

Profit Margin

Margin % = ((Selling Price - Cost) / Selling Price) × 100

Calculation Results

This calculator provides estimates for informational purposes. Actual pricing should account for overhead costs, taxes, shipping, competitive pricing, and market conditions. Always review your full cost structure before setting final prices.

Margin ↔ Markup Converter

Enter a margin percentage to see the equivalent markup, or enter a markup to find the equivalent margin.

%
%

Common Conversions

Margin % Markup %

How to Use This Tool

Calculate markup percentages, selling prices, and profit margins instantly with two flexible modes.

1

Choose Your Mode

Select "Find Selling Price" if you know your cost and desired markup, or "Find Markup %" if you already have a cost and selling price and need to determine the markup percentage.

2

Enter Your Values

Type your cost price and either the markup percentage or selling price. Use the quick preset buttons to try common markup levels. Select your preferred currency for display.

3

Review Your Results

Instantly see the selling price, profit per unit, markup percentage, and margin percentage. Compare different markup levels in the reference table and use the margin-to-markup converter.

Frequently Asked Questions

Common questions about our Markup Calculator.

Markup is the amount added to the cost price of a product to determine its selling price. It is expressed as a percentage of the cost. For example, if a product costs $50 and you apply a 100% markup, the selling price would be $100. Markup helps businesses cover operating expenses, taxes, and generate profit on every sale.
Markup percentage is calculated using the formula: Markup % = ((Selling Price - Cost) / Cost) x 100. For example, if your cost is $40 and you sell for $60, the markup is (($60 - $40) / $40) x 100 = 50%. This means you added 50% of the cost price as profit. Use this calculator to compute it instantly without manual math.
Markup and margin both measure profitability but use different bases. Markup is calculated as a percentage of the cost price, while margin (profit margin) is calculated as a percentage of the selling price. For example, if a product costs $50 and sells for $100, the markup is 100% (profit / cost) but the margin is 50% (profit / selling price). Margin is always lower than markup for the same transaction.
A good markup varies by industry. Grocery stores typically use 5-25%, clothing and apparel 50-100%, restaurants 200-400% on food items, jewelry 100-300%, and electronics 30-50%. The ideal markup should cover all your costs (rent, labor, shipping, marketing) and still leave a healthy profit. Consider your competition, target market, and perceived value when setting markup levels.
Yes, this markup calculator is completely free to use with no limits. You can calculate selling prices, markup percentages, profit margins, and compare different markup levels as many times as you need. There is no account required, no ads that block usage, and all calculations happen instantly in your browser. Bookmark this page for quick access anytime.
To convert markup to margin, use the formula: Margin % = Markup % / (100 + Markup %) x 100. For example, a 100% markup equals a 50% margin: 100 / (100 + 100) x 100 = 50%. Conversely, to convert margin to markup: Markup % = Margin % / (100 - Margin %) x 100. A 50% margin equals 100% markup: 50 / (100 - 50) x 100 = 100%. This calculator includes a built-in converter for quick reference.
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